In New York, back in April, at the local Food Emporium I snapped these detergent packs (I know, I know, what can I say? The ash cloud had me discombobulated).
The thing that caught my eye was this: every single bottle, all of them - including the one intended to keep your dark clothes dark - featured a cleanliness signifying sun burst or light flare.
But there was one exception; one brand that zigged when everyone else zagged; walked its own path. Which one? It was...
...Method, of course.

The packaging of a product must really show what it can do! It's one factor that helps people decide whether they would buy the product or not. Btw, the Method detergent keeps a simple yet catchy design. The transparent bottle shows the liquid inside. Showing the liquid's natural colors is one good strategy!
Posted by: Granville Lochrico | August 15, 2011 at 10:12 AM